Jackpot City’s Liverpool Community Fund Awards £50,000 to Local Projects
LIVERPOOL, UK – March 17, 2025 – Jackpot City has reinforced its commitment to corporate social responsibility with the distribution of £50,000 to five Liverpool community projects through its newly established Community Fund initiative. The program, which focuses on areas where the gaming brand has a strong customer base, selected Liverpool as its first beneficiary city due to the port city’s significant player community.
The Jackpot City Community Fund aims to support local initiatives that promote digital skills development, community spaces, and responsible gaming awareness. Following a public nomination process and review by a panel of independent judges, five Liverpool projects were selected to receive £10,000 each.Among the recipients is the Toxteth Youth Digital Hub, which will use the funding to purchase new computers and provide coding workshops for disadvantaged youth. Another beneficiary, the Anfield Community Center, plans to create a multi-purpose digital space where elderly residents can learn online skills.”This funding is transformative for us,” said Emma Richardson, Director of the Toxteth Youth Digital Hub. “Liverpool has an enormous untapped potential in its young people, particularly in areas like Toxteth. These resources will help us bridge the digital divide that still affects many families in our community.”Jackpot City’s UK Operations Director, Michael Foster, emphasized the company’s connection to Liverpool during the awards ceremony held at the Liverpool Maritime Museum: “Liverpool has always been one of our strongest communities in terms of player engagement. The city’s vibrant culture and digital enthusiasm make it a perfect fit for our brand, and we wanted to give something meaningful back to a city that has embraced us.”The funding announcement coincides with Jackpot City’s introduction of enhanced responsible gaming tools specifically designed for the Liverpool market, including customized deposit limits and self-exclusion options that reference local support services.Liverpool City Council’s Digital Economy Lead, Councillor James Harrington, welcomed the initiative: “It’s refreshing to see an online gaming company take its social responsibilities seriously. The projects receiving funding today will make a tangible difference to Liverpudlians, particularly in areas where digital access has been limited.”The Community Fund initiative will continue with quarterly awards in different UK cities where Jackpot City has established player communities. Manchester, Cardiff, and Birmingham have been announced as the next cities to benefit from the program.Local gaming enthusiasts have responded positively to the news, with many Jackpot City players from the Liverpool area expressing pride in the brand’s community investment. The company has reported a 15% increase in new player registrations from Liverpool postcodes since the announcement of the Community Fund recipients.